Data & Analytics Glossary
Terms explained two ways — simple analogies anyone can understand, and precise technical definitions for professionals.
118 terms and growing
What is API Gateway?
Think of an API Gateway like a helpful receptionist at a busy office building. When you arrive, the receptionist checks your ID and tells...
What is API Versioning?
Imagine your favorite video game gets regular updates. Each update adds cool new features, but you can still play with friends who haven'...
What is API Rate Limiting?
Imagine you're at a busy amusement park with a ticket system. Everyone wants to ride the biggest roller coaster, but the park only lets a...
What is Activation Rate?
Imagine you have a new toy store. It's not enough for kids to just walk in; you want them to play with the coolest toy you have. Activati...
What is A/B Testing?
Imagine you're making two types of sandwiches: one with peanut butter and another with jelly. You give them to your friends to see which ...
What is Attribution Modeling?
Imagine you're the coach of a basketball team. Your team wins the championship, and you want to figure out which players contributed the ...
What is Area Chart?
Think of an area chart like a colorful mountain range on a map that shows how the weather changes over a week. When you see the temperatu...
What is Anomaly Detection?
Imagine you're a teacher who gets a weekly report card for your class. Usually, students' grades are steady: some high, some average, som...
What is API Endpoint?
Think of an API endpoint like a special mailbox that connects your house to your favorite pizza place. When you want a pizza, you write y...
What is Bearer Token?
Think of a bearer token like a VIP wristband at a music festival. Once you have it, you can enter any stage or area without showing your ...
What is Bubble Chart?
Think of a bubble chart like a game scoreboard, but instead of numbers, you see bubbles. Each bubble tells you how a player is doing. A s...
What is Box Plot?
Imagine you're looking at a weather forecast that not only tells you today's temperature but also how the weather has been over the past ...
What is Bullet Chart?
Think of a bullet chart like a car's speedometer. The speedometer shows how fast you're going now, with markings to indicate if you're dr...
What is Bar Chart?
Imagine you're at a school fair, and you want to see which class has the most students in activities like the baking contest, the science...
What is Business Intelligence?
Think of your business like a car on a long road trip. Business Intelligence (BI) is like the car's dashboard, showing you important deta...
What is CORS (Cross-Origin Resource Sharing)?
Imagine you're hosting a neighborhood potluck dinner. You want to share your delicious lasagna, but only with neighbors you know and trus...
What is Cross-filter?
Imagine you're at a buffet with sections for salads, mains, and desserts. You pick some salad items, and instantly, the main dishes and d...
What is Churn Rate?
Imagine you have a jar full of marbles. These marbles are like the customers of your favorite ice cream shop. Each month, some marbles ro...
What is Cohort Analysis?
Think of running a bakery where every month you teach a cookie-making class. Each class is like a 'cohort' of cookie fans. You want to se...
What is Columnar Storage?
Think of your closet as a big library of clothes. Normally, you might hang each complete outfit together, like a dress, shoes, and hat, a...
What is Change Data Capture?
Think of your favorite comic book series. Each month, a new issue comes out, and you want to know what's new since the last one. Instead ...
What is Calendar Heatmap?
Think of your year as a big coloring book, with each day as a tiny box. You color each box based on how busy or calm that day was. A cale...
What is Conditional Formatting?
Think of a photo album where each picture has a special frame. You decide that beach photos get a blue frame and mountain photos get a gr...
What is Crosstab?
Imagine you have a big box of LEGO bricks, each color representing a different type of candy. You want to know how many candies you have ...
What is Choropleth Map?
Think of a choropleth map like a coloring book where each page is a map of different areas, and each area gets its own color based on num...
What is CSV?
Imagine you have a big notebook where each page lists your favorite songs. Each page has three parts: the song title, the artist, and the...
What is Data Serialization?
Think of data serialization like sending a LEGO spaceship to a friend. You can't mail the built spaceship because it won't fit in the box...
What is Dashboard Version Control?
Think of your dashboard like a room you love to redecorate. Sometimes you move the couch, paint the walls, or add a new lamp. Dashboard v...
What is Data Freshness?
Think about checking the weather on your phone to decide if you need an umbrella. You want the weather report to be from just a few minut...
What is Dashboard Annotation?
Think of your favorite comic book. Each page is packed with colorful characters and exciting scenes. Sometimes, there are little boxes or...
What is Dashboard Snapshot?
Imagine you have a weather app on your phone that shows the current weather—like temperature, humidity, and wind speed. Now, think about ...
What is Dashboard Embedding?
Think of a dashboard like a big, colorful poster full of important information. Now, imagine you can take that poster and shrink it down ...
What is Data Vault?
Think of building a LEGO city. Each building is a piece of information, like your favorite toy store or school. In this city, you have th...
What is Data Contract?
Think of a data contract like a recipe for a cake. Just as a recipe tells you the ingredients you need and how to mix them, a data contra...
What is Data Fabric?
Imagine your data is like a huge jigsaw puzzle, but the pieces are scattered all over different rooms. You need a magical helper who can ...
What is Data Lakehouse?
Imagine you have a gigantic library. In this library, there are two main areas: one is like a warehouse with books neatly organized on sh...
What is Data Refresh Rate?
Think of your favorite streaming app that updates its library every night. If it refreshes at midnight, when you wake up, you'll see any ...
What is Data Democratization?
Imagine a library where every book is locked away, and only a few people have the keys to read them. Data democratization is like giving ...
What is Data Silo?
Think of data silos like having separate toy boxes for different kinds of toys. One box is just for Lego bricks, another is only for acti...
What is Data Mesh?
Think of your school having one giant library where all the books are stored. Every time you need a book, you have to go there, search fo...
What is Dashboard Performance?
Think of a dashboard like the dashboard in a car. It shows you how fast you're going, how much gas is left, and if the engine is running ...
What is Data Normalization?
Think of data normalization like adjusting the volume on different songs at a party. Imagine you're a DJ, and some songs are too loud whi...
What is Data Blending?
Think of making a fruit salad. You have apples from your garden, strawberries from the store, and bananas from your neighbor. Each source...
What is Drill-Down?
Think of your data like a giant library. Each section of the library is a different type of information, like sports, science, or history...
What is Data Mart?
Think of your kitchen pantry. It has different sections: one for spices, another for canned goods, and one for snacks. Each section is or...
What is Dimension?
Think of a dimension like a way to organize your toys. Imagine you have a big box of toys, and you want to sort them. You could sort by t...
What is Data Lineage?
Think about baking a cake. You start with ingredients like flour and sugar, mix them, bake, and end up with a delicious cake. Data lineag...
What is Data Catalog?
Think of a giant library, but instead of books, it's filled with data files, tables, and reports. A data catalog is like the library's in...
What is Data Pipeline?
Think of making a smoothie. You gather fruits, wash them, chop them, blend them, and pour it into a glass. A data pipeline does the same ...
What is Dashboard Template?
Think of a dashboard template like a cake recipe. When you want to bake a cake, you don't want to figure out everything from scratch. You...
What is Data Governance?
Imagine your kitchen is a busy restaurant. Data governance is like the head chef who makes sure every ingredient is fresh, stored properl...
What is Data-Driven Decision Making?
Think of running a lemonade stand. Instead of guessing how many lemons to buy, you keep track of how many cups you sell each day. If it’s...
What is Data Storytelling?
Think of your favorite comic book. Each page has drawings and speech bubbles that together tell a story. Data storytelling is like that c...
What is Data Sharing?
Think of data sharing like swapping your favorite recipes with friends. Instead of recipes, it's information or facts being exchanged bet...
What is Data Filtering?
Imagine you have a big box of LEGO bricks, all mixed up with different colors, shapes, and sizes. You want to build a fire truck, so you ...
What is Data Aggregation?
Imagine you have a giant bag of mixed candies. Each candy is a piece of data—some are chocolates, some are gummy bears, and some are loll...
What is Data Transformation?
Think of data transformation like sorting a huge box of Lego pieces. Each piece is different, just like raw data. If you want to build a ...
What is Data Cleaning?
Think about making a smoothie. You have fruits, milk, and maybe some spinach. But wait! The banana is too ripe, there's a rotten strawber...
What is Data Lake?
Think of a data lake like a giant toy box. You can toss in any toy you have, whether it's a teddy bear, a puzzle, or a toy car, without s...
What is Data Warehouse?
Think of a data warehouse like a giant, super-organized library for a company. Imagine you've collected every book you've ever read, each...
What is Data Analytics?
Think of data analytics like a magical sorting hat from a fantasy story. Instead of sorting students into houses, it sorts through mounta...
What is Dashboard Widget?
Think of a dashboard widget like a tool in your kitchen. Just like a toaster makes toast and a kettle boils water, each widget on a dashb...
What is Data Visualization?
Imagine you're watching a movie instead of reading a script. Data visualization is like turning a script full of numbers into a movie wit...
What is Data Dashboard?
Imagine you're the captain of a ship with a big control panel that shows you everything you need to know: speed, direction, weather, and ...
What is ETL Pipeline?
Imagine your room is a mess with toys, clothes, and books scattered everywhere. An ETL Pipeline is like a super-smart robot that helps cl...
What is Embedded Analytics?
Imagine you have a helper inside your favorite video game. This helper doesn't just watch; they give you tips and tricks right on your sc...
What is Excel Spreadsheet?
Imagine an Excel spreadsheet as a big digital grid where you can organize information, just like sorting clothes in a closet. Each little...
What is Funnel Analysis?
Think of funnel analysis like watching people at a theme park trying to get on a popular roller coaster. First, they buy a ticket, then t...
What is Funnel Chart?
Imagine you're at a waterpark with a giant slide. At the top, lots of people are eager to slide down, but not everyone reaches the bottom...
What is Gauge Chart?
Imagine you're playing a video game where you have a health bar that shows how much life your character has left. A gauge chart is like t...
What is GraphQL API?
Think of GraphQL API like a personal chef at a restaurant. Instead of picking a pre-made meal, you tell the chef exactly what ingredients...
What is Multi-Tenancy Dashboard?
Think of a big apartment building where each floor is a different company. Each company has its own office, but they all share the same b...
What is Marimekko Chart?
Think of a bookshelf where each book's size tells a story. Imagine each book is a type of ice cream flavor. The width of the book shows h...
What is Metric?
Imagine you have a scoreboard for your favorite sports team. Each number on that board, like goals scored or games won, is a 'metric.' Ju...
What is North Star Metric?
Imagine you are the captain of a ship, and the North Star is your guide through the night. It's not about how fast you're sailing or how ...
What is Network Graph?
Think of a network graph like a giant spider web where each person is a dot, and the strings connecting them are lines. Some people have ...
What is No-Code Dashboard Builder?
Imagine you want to make a smoothie, but you don't know how to use a blender. A no-code dashboard builder is like a magic blender that le...
What is OpenAPI Specification?
Think of OpenAPI Specification like a detailed instruction manual for building a LEGO set. Just as the manual shows exactly which pieces ...
What is OAuth 2.0?
Imagine you're going to a concert with a special wristband that lets you into certain areas, like backstage, without needing to show your...
What is OLAP (Online Analytical Processing)?
Think of OLAP like a big puzzle cube, where each side shows different details about your favorite sports team. One side might show all th...
What is Pagination?
Think about a giant photo album that doesn't fit in your hands all at once. So, you look at it a few pages at a time. Pagination in data ...
What is Public Dashboard?
Imagine a big board in your local park where anyone can stop by and see what's happening in the community, like events or lost pets. A pu...
What is Parameterized Dashboard?
Think of a parameterized dashboard like a choose-your-own-adventure book. Instead of reading the whole story at once, you decide which pa...
What is Pivot Table?
Think of a pivot table like a sorting tray for your LEGO collection. Each LEGO piece is a bit of information, like a sale amount or a dat...
What is Pie Chart?
Imagine you have a pizza to share with your friends. A pie chart is like that pizza, where each slice shows a part of the whole pizza. If...
What is Parquet?
Imagine you have a huge collection of books in your room. If they were just piled up randomly, finding the one you need would take ages. ...
What is Retention Rate?
Imagine you have a favorite ice cream shop. Every time you visit, you hope the ice cream is so tasty that you'll want to come back for mo...
What is Rolling Window Calculation?
Think of rolling window calculations like checking your speed during a long bike ride. Instead of looking at just one moment, you want to...
What is Reverse ETL?
Think of your data warehouse like a big cookbook with all your favorite recipes. You've got them organized and perfected. But to actually...
What is Radial Bar Chart?
Think of a pizza where each slice shows a different topping you like, like pepperoni or mushrooms. But these slices aren't just about the...
What is Role-Based Access Control?
Think of your school as a big treasure chest filled with different activities and rooms. But not everyone can go everywhere; it depends o...
What is REST API?
Think of the internet like a big restaurant. You're the customer, and you want to order food from a menu. The waiter is like a REST API. ...
What is Real-Time Dashboard?
Think of a real-time dashboard like the dashboard in a car. It shows you how fast you're going, how much gas you have left, and where to ...
What is Server-Sent Events?
Imagine you're at a restaurant waiting for your meal. Instead of repeatedly asking the waiter if your food is ready, the waiter simply br...
What is Scheduled Report?
Imagine you have a weather app that tells you the forecast every morning at 7 AM, so you know whether to grab an umbrella or wear sunglas...
What is Snowflake Schema?
Think of organizing a big family reunion. Each relative has their own card with details like their name and age. Instead of writing down ...
What is Star Schema?
Think of a star schema like a pizza party. The pizza is the main attraction, just like the fact table is the centerpiece in a star schema...
What is Slowly Changing Dimension?
Think of a big family photo album. Each picture shows your family at different times, capturing how everyone looks and where they are. No...
What is Sparkline?
Imagine you're keeping track of how many steps you take each day using a fitness app. Instead of looking at a big, complicated chart, thi...
What is Sankey Diagram?
Imagine you have a box of crayons, and you want to show your friend how many are red, blue, green, and so on. Now, what if you could also...
What is Scatter Plot?
Imagine you're at a carnival playing a game where you throw bean bags at a target. Each bean bag lands somewhere on the target, showing h...
What is Self-Service Analytics?
Think of self-service analytics like having a super helpful cookbook in your kitchen. Instead of needing a chef to make every meal, this ...
What is SQL Database?
Think of an SQL Database like a super-organized library. Each piece of data is a book, and the database is the librarian who knows exactl...
What is Tree Map?
Think of a tree map like a box of chocolates, where each chocolate is a different candy in your shop. Bigger chocolates mean that candy s...
What is Time-Series Data?
Think of time-series data like a storybook where each page tells what happened on a different day. Imagine you keep a book where you jot ...
What is Treemap?
Imagine you have a big box of colored LEGO bricks, each color representing a different toy category like cars, animals, or buildings. You...
What is Webhook Payload?
Imagine you have a magic mailbox that gets a letter every time something exciting happens at your favorite store, like a big sale or a ne...
What is White-Label Dashboard?
Think of a white-label dashboard like a blank cake. You didn't bake the cake, but you get to decorate it however you want. You can add yo...
What is Webhook?
Imagine you ordered a pizza and asked the pizzeria to call you when it's out for delivery. A webhook is like that call. It's a way for on...
What is Waterfall Chart?
Imagine you're building a tower of blocks to show how much money you have in your piggy bank. Each block you add or take away changes the...